What data to track in your solopreneur business

Wondering what data to track in your solopreneur business, and why it matters so much?

The more that you understand your own metrics, numbers, and data as a solopreneur, the more that you can a) use that information to more deeply understand your own business, b) track the progress you make, from a very tangible lens, and c) make informed decisions about what strategies to continue doing, vs. which strategies to pivot.

There’s no point in tracking data (or doing anything in business) just for t...