The Known and the Unknown

When we set out to write a book or a movie—or when we embark upon any innovative venture—we’re taking a step that has terrified the human race since our days back in the cave. 

This isn’t Nordkapp but it’s close

Why is creative commitment so scary? Because when we commit, we’re moving from the Known to the Unknown.

The definition of dream is that which exists only in our imagination. In other words, in the Unknown.

When we say, “Put your ass where your heart wants to be,” we’re proposing a mindset that is designed to outfox Fear of the Unknown. It says:

Don’t try to overcome your fear. Fear cannot be overcome. Instead simply move your will and your intention into the arena you fear… and see what happens.

When we sprint barefoot across the arctic ice and dive head-first into the frigid waters off Nordkapp, Norway, (yes, it’s a real place) we have literally flung our goose-bumped, Speedo-clad flesh into the Unknown.

Inspiring, ain’t it?

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