Book Trailers - Good Idea or Bad?

Book trailers - good idea or bad?

I think book trailers are probably a bad idea. At best, they're probably an ineffective marketing tool.

Your ultimate goal in marketing your book is to get people to read your sample. If they like it, hopefully they'll buy the whole book. So all your marketing efforts are basically intended to make potential readers aware of your book and entice them to read the sample. Once they find your book's page on Amazon (or wherever), the main tools to drive them to rea...