Lead Generation Starter Guide

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What is lead generation?

Lead generation is when you refer prospective customers to a business. The business would then pay you for each lead you generate.

When done right, it’s a win-win situation:

the business gets more quality leads that they can turn into paying customersyou get paid for generating those quality leads

A common type of lead generation is Rank and Rent SEO.

For example, one of Ruan Marinho’s websites generates leads for painters in Connecticut…

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Ruan MarinhoFounder of Develomark $1.5k – $3k per month from one website

Ruan basically created a website that ranks highly for terms like…

Painter in ConnecticutConnecticut house paintersPainters in CT

People googling those terms visit Ruan’s website and request a quote for the paint job they need doing. Ruan then forwards the request along to a local painter in Connecticut, who pays Ruan for each lead.

What kind of online business is lead generation?

Here’s how lead generation fits into our online business framework:

Referral (Level 3)
The typical example here is the small website that ranks well for terms related to a local service, like the painters in Connecticut site described above. Authority (Level 4)
Authority websites aim to be an authoritative source of information on a particular topic. They are like small referral sites on steroids, and can also be monetized via lead generation.Lead Generation Courses

Here are some courses you may want to consider…

Best Lead Generation Courses

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