YouTube Starter Guide

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What is YouTube?

YouTube is the most popular website in the world for publishing and watching videos.

The people who create and publish videos on the YouTube website are known as YouTubers.

Pretty much anyone can launch a YouTube channel nowadays.

You can sign up for a free YouTube account, create your channel, and upload any original video content you like.

Publishing videos to YouTube is usually the easy part; the hard part if getting people to watch your videos and subscribe to your channel.

Popular YouTubers include…

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MrBeastYouTube’s viral philanthropist $1.06 million estimated monthly YouTube ad revenue
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Marques BrownleeTech YouTuber $193,000 estimated monthly revenue
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Patricia BrightFashion and Beauty Influencer $28,295 monthly ad revenue from one YouTube channel
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CarryMinatiComedy and Gaming YouTuber $145,000 estimated monthly YouTube ad revenue
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Lizbeth RodríguezMexican Entertainment YouTuber $1.27 million estimated monthly YouTube ad revenueWhat kind of online business is a YouTuber?

As a YouTuber, here are a few ways you might fit into our online business framework:

Remote Job (Level 2)
It’s possible to get a remote job as a YouTuber. You would be an employee of a company that pays you to create and publish video content. You might be on-camera talent or otherwise involved in the production or promotion of the content. Freelance (Level 2)
You could be a YouTuber on a freelance basis, helping others to produce YouTube videos. You could be paid to make or edit videos, or do something like project management or promotion for someone else’s videos. Agency (Level 3)
Some freelance YouTubers evolve into agencies, hiring other freelancers or even remote workers to produce or promote YouTube content for various clients. Referral (Level 3)
Some YouTube channels promote products and earn a commission for each sale they refer. They will often tell you in the video to click a link in the description to receive a special offer. Authority (Level 4)
If a YouTube channel becomes popular enough, it can be considered an authority business. Think of big channels that have major advertisers or sponsors, or promote their own products or services. Popular channels can also earn significant income from native YouTube ads.

I could list more types above, as YouTube can be used as a marketing vehicle for pretty much every type of online business.

For example, a software company may produce content for YouTube that they hope will be of interest to their ideal customers, aiming to get their brand and product in front of more prospective customers.

YouTube Courses

Here are some courses you may want to consider…

Best YouTube Courses

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