How Guest Expert Articles Can Help You Get More Clients

Did you know guest expert articles are one of the best ways to get out in front of prospects and gain more clients as a financial advisor? This is a strategy that we deploy for several of our advisor clients—and it’s one of my personal favorites. 

Here’s how it works…

How to Do Guest Articles As a Financial Advisor

With this strategy, you bring in a guest expert to talk about a topic that’s relevant to your audience as a financial advisor and is relevant to the guest expert’s audience. Then you share it with both of your networks so prospects can learn more about both of you and your areas of expertise. 

For example, we worked with one of our advisors to bring in a personal injury lawyer to talk about how an unexpected injury could devastate a family’s financial plan. 

We interviewed the expert guest, who had several stories to share about how people never anticipate being the victim of an unexpected accident, but it happens more often than you think.  We then wrote the article for the advisor, and wrapped it up by putting the article on the advisor’s site along with the attorney’s contact information and credentials. We also got the lawyer to post it on their website, send it out to their email list, and share it on their social media channels.

Want to know what happened next? Prospects began to see that this advisor doesn’t just work by themselves; instead, they’re connected to all the top experts in their field and actively work to bring their clients the most helpful information possible. And the attorney’s clients began to see the same thing. It was a win-win for both of them.

Different Types of Experts to Consider

Guest posting is an excellent way to get in front of new people you don’t already know. Depending on your niche or client needs, you could bring on any of the following experts:

Divorce lawyerEstate planning attorneyMortgage brokerReal estate agent

Your options are pretty much endless. The key is to bring on someone who serves the same clients you do. You could do a guest post for them, they could do a guest post for you. It’s a great way to make new friends, expand your centers of influence, and reach more people.

There’s even a vacation planner in my neighborhood who helps plan once-in-a-lifetime trips for retirees. (Think of how beneficial it would be to get in front of all of her clients who can afford to fund dream vacations around the world.)

How to Learn More About Guest Posting 

Watch this three-minute video as I explain how guest expert articles can help you get more clients as a financial advisor:

If you need help strategizing ways to get in front of new prospects, schedule a free strategy session here. We’d love to help you develop a plan that brings in more clients you love.

And if you’re already a client of ours, let us know if you’d like to bring on a guest expert. We’ll interview them, write the article, and coach them on how to share it with their network.

The post How Guest Expert Articles Can Help You Get More Clients appeared first on Indigo Marketing Agency.