Like most authors, I have all my books listed on Amazon. The retail giant has never done much for me (besides giving me agita), and I realized years ago that being exclusive on Amazon was a bad business decision. That’s a requirement for various benefits the company offers to authors. Those benefits just aren’t worth it if authors are savvy enough to follow this marketing maxim applied to publishing: An author maximizes her or his sales by using more retailers. In the business world of products...
Published on February 24, 2021 02:06