What Makes you want Fiction?

As a Sci-Fi/Fantasy writer, I would love to know what makes you want to buy and read fiction? I read that publishers don't always like to take the risk of fiction because there will always be writers who write about guaranteed money makers such as celebrities.

I don't want to be that kind of writer. I love reading and writing fantasy, and I think that, if done correctly, fiction can generate just as much money as a book about what Lady Gaga wore to bed last night.

I'll be the first to admit t...