Through good fortune or perhaps bad fortune, my most popular flavor text is also one of which I’m most proud. I had studied the use of the chiasmus in writing as a way to give an idea resonance and power. In a chiasmic phrase, two words are repeated in reverse order. For instance, Lord Byron wrote:
“Pleasure’s a sin, and sometimes sin’s a pleasure.”
The words Pleasure and Sin are reflected in opposite order in the second half of the phrase. The human mind finds chiasmic phrases more pleasi...
Published on August 24, 2020 07:35