Why Self-Service Analytics Really Isn’t A Thing

That title probably got your attention and now you think I have some explaining to do! The key word in the title is the word “A”. Self-service analytics isn’t a thing if “a thing” means a single, distinct corporate initiative or set of requirements. Many companies make the mistake of assuming self-service is “a” thing. In reality, it is many things to many people, depending on their skill level and role. In other words, self-service is actually many things. Let’s discuss why!

The Typical Narrow D...