NEW RELEASE! Ninety Days to Your Tribe
Editorial review
The world of social media marketing and strategy is one which is constantly changing, continually evolving, and consistently presenting new ideas, new techniques, and new approaches for business success. Amid all the noise of conflicting ideologies and ways of going about building a powerful customer base for your brand, it’s important to ensure you’re taking your advice and basing your actions upon proven experience, and notions of social media strategy that really work in an online realm that never stops moving. What’s more, you need an approach which is not only methodical, but which brings results quickly. That’s where this book steps in.
How about this for a question: what if you could completely transform your social media management and social media strategy in just ninety days, making use of a wide array of tips and techniques delivered in ways which are easy to follow, and which genuinely provide enduring results? Sounds promising? That’s the exact premise behind Ninety Days to Your Tribe by Slaven Vujic, a compelling, highly readable, and compulsively practical book about approaching social media strategy in ways that make a real difference to your business. Entrepreneurs and marketing teams have long since argued and debated over the best approaches, techniques, and strategies when it comes to making use of the myriad opportunities that social media presents. To say there is a wealth of disagreement regarding the best ways to forge a social media presence would be a serious understatement, but unlike others, the author of Ninety Days to Your Tribe isn’t interested in faking your way to the top. Rather, this book is refreshingly based upon sticking with the enduring appeal and success of authenticity, honesty, and developing an organic sense of excitement – all factors which have the longevity to bring about real change and growth. The author’s perspective is a refreshingly simple one, and is based upon a premise which is as appealing as it is tried-and-tested: don’t just do social, be social. That’s the essence, right there: introducing the notion that social media marketing isn’t about selling or pushing products and services upon your audience, but rather about building a tribe, a family, and a network of enthused potential clients who’ll happily generate buzz on your behalf. By basing his approach on a combination of the time-honored (word-of-mouth and developing consumer enthusiasm) and the cutting-edge and contemporary, and by blending that with the global reach that networks such as Facebook allow, the author has demonstrated the power and influence that meaningful two-way interaction with a target audience can create. There’s something enticingly familiar and satisfying about this: we’ve all experienced great social interactions with companies, and we all know the impact that one-on-one exchange with brands can have. It develops trust and loyalty in a way that truly draws you in and makes you feel part of the family… and that’s what a ‘social media tribe’, as suggested by the title, really is: a family in which all parties benefit. Any risks of such a thorough and explanatory text being a little on the dry side quickly dissipate, thanks to the book’s engaging style and methodology. Like all the best teachers, the author draws upon his own experience to ensure the social media marketing strategies are founded in reality. In his ever-idiosyncratic style, this means basing the premise of the book on the creation of an engaged and dynamic online Tolkien fandom, which grew from a hobbyist’s passion into something genuinely profound and marketable. By building a social media tribe from an authentic attempt to spread excitement, ideas, and two-way discussions, success was as organic and enduring as it was swift in arriving; the titular ninety days is laid out as a logical, easy-to-follow eleven-step program, flexible and agile, and capable of being followed by a wide array of small business owners and brand managers. These eleven steps have been laid out in a way which covers pretty much every aspect of building a social media tribe, and delve into the importance of selecting logos which reflect your brand and values, how to set up mailing lists which reach your audience and heighten engagement, how to further the aspects of your social media marketing which bring the best results, and how to use good data to your advantage. Slaven guides his readers through his program, based consistently on the aforementioned Tolkien example, with ease and a sense of fun throughout – the sprinklings of humour and admissions of past failures and learning from mistakes set the author up as a compelling and genuine mentor. However, this book is far from light-hearted or frivolous – it lays out how to develop those success-driving engaged communities in great detail, and details the process of developing a powerful Facebook presence: perfect for those seeking updated solutions to social media strategy that are free from jargon and corporate doublespeak.In this sort of book, there’s always the danger that new ground is left uncovered. However, the author’s techniques and social media marketing lessons manage to hit the zeitgeist in ways other guides would overlook. By going into meme marketing, how to utilise Facebook ads, reaching out to influencers and making use of data analytics, he shows how to bring together the various strands of your strategy together, to form a well-oiled social media marketing regime that’s bang up to date.
For small business owners and entrepreneurs looking to build their brand and their online presence, Ninety Days to Your Tribe by Slaven Vujic is an invaluable resource for 21st century social media strategy and progress. In an online world that’s always changing, it can be easy to get caught up in flashy trends and corporate whimsy, but the author of Ninety Days to Your Tribe understands that the value of word-of-mouth, and genuine community-building techniques are every bit as relevant today as they ever were. By updating the notion of the audience tribe, he’s managed to create a guidebook which really hits the nail on the head, and which is delivered in an approachable, humourous, and highly relatable manner – which is no mean feat! Refreshing, direct, and packed full of surprising insights and real-world examples, there’s little doubt that this book provides no shortage of keys, each unlocking the potential of authentic social approaches to business success
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