Counting heads

I assure you this isnt about boasting, but our recent Sunday Facebook Live services have garnered a huge (for us) total: 1400 reached, 500 views, 60 comments, and nearly 300 clicks and likes, all since the beginning of the lockdown.

I repeat: this is not about boasting. W E Sangster said A crowd isnt an achievement; its an opportunity. But what sort of opportunity is it?

Firstly, who are these people? Most of the comments and clicks come from the 40-50 of our own households who are signed up...