NEW AUTHORS How to Make your New Book Release a Success
Marketing takes organization, planning,
and consistent action: it’s hard work. Fortunately, marketing is about
fostering relationships and connections, which can prove rewarding to you and
your fans.
And since you know your book very well,
your reasons for writing, your backstory, and who the ideal reader is, you need
to put a plan in place to best connect with the intended audience and share
your story.
You have put a lot of effort into writing,
editing and making arrangements for your book to be published that thought of
adding more work isn’t a less appealing idea. But if you launch a book without
a marketing plan, very few people will read it.
This will hamper the success of the book
you are working on and those you will publish in future. Therefore, if you
dream of being the bestselling author, or if you need your book to assist you
to reach lifestyle goals, a book marketing strategy is an essential key that
will ensure your success.
Having an overview of what you can do and
the time and effort that it will take can help you better plan for your
marketing plan.
Here are the recommended book marketing
strategies that you need to make your book a success.
1. Design an eye-catching cover
When potential readers are browsing
Amazon, they will be checking at books thumbnail. Ensure that they will click
to have a closer look by having an attractive cover. You can check some of the
best covers to get an idea and create something similar to that. The cover should
clearly show what the genre of the book is so that you attract the right
readers. Since readers judge a book by its cover, ensure that you have a great
cover.
2. Craft a great book description
The best way you can come up with a great
book description is by creating different iterations and ley friends help you
choose the best one. When you have found the right one, polish it. Every word
and sentence should excite your readers. Don’t try describing the whole plot:
they need to read the book for that. Try making your book sound like something
they would look forward to reading.
3. Assign clearly defined genre
You should reach your target audience
without confusing anyone, especially when people know your genre very well.
Sometimes, some authors expertly blend genres, which can make marketing
difficult.
Everything about your book from blurb to
cover to the story should clearly define the genre of your book. If you write
about science fiction that talks about space and galactic war, the cover can
feature a spaceship. Then the blurb can describe an alien invasion.
Even if your novel includes various
elements from different genres, it helps to choose one genre and market to
readers. You want a perfect view to purchase ratio on book pages on retailer
sites. Retailer algorithms tend to favor pages with high conversion rates. You
can achieve this by defining your genre.
4. Hire a professional editor
If you work with traditional publishing
houses, chances are that you are working on a book with a professional editor.
For indie authors, you need to hire an editor. Your book should be professional
like other books out there.
5. Source early reviews
Socialize with your readers in a Facebook
group and try getting some early reviews. You can ask readers in the group if
anyone wants an advance review copy. Before you launch a book, email advance
review copies to your readers and ensure that they are loaded on their Kindles.
Chances are that most of them will post reviews after launch.
You can also have some author friends to
read your bool and offer short quotes. You can post these in the ‘Editorial
Reviews” section.
6. Select relevant keywords
In the KDP interface, you will find a
keyword field. Choose good keywords for the book. They serve two main purposes:
•
They help Amazon browsers to find your book
•
They help a book reach extra subgenre categories
7. Launch an email campaign
Building an email list can take time.
There are many ways you can use to grow your email list. Perhaps you can offer
free novels to anyone who signs ups to your newsletter list. You can also add a
link to signup page on the last page of your novels.
On launch day, remember to email all the
subscribers on the list. Add a book cover, blurb and a contest where the
readers win something. You can send a reminder on the next day, promoting the
bool and the contest.
Concentrate on building your mailing list.
Its one of the best marketing tool you can use.
8. Setup your website
Many authors They need a website since
they can promote a book through the author platform on Amazon and social media.
They are wrong.
It makes a huge difference. Having an
author site is the difference between renting and purchasing a property. When
you rent, you are living in a space that’s not yours.
Since it doesn’t belong to you, they can
easily cancel your lease anytime. Having your site on a hosted server and with
your domain name is like having that piece of real estate.
You can customize your website, and
publish content whatever you want. You have full control.
Marketing your book on your website has
many benefits. You can:
•
Post blogs about your upcoming books
•
Publish a book’s landing page on the site
•
Create a countdown time for the release date of your book
•
Set up an affiliate link to your Amazon page and you will get
commissions on book sales
•
Add links to video clips about your book on the site
•
Communicate directly with email subscribers about new releases
9. Launch your book at a low price point
You can launch the book at $0.99 to gain
high visibility. After a week or so, you can raise the price to $2.99.
Launching at a lower price will help you hit the Amazon bestsellers list on the
first. You will stay there.
10. Create a BookBub Ads campaign
Create a BookBub ad and target it to fans
of your genre. Spend some money on the ad and choose a high maximum to ensure
that you get as many ad views as possible. This will get you many extra clicks
to your book’s product page on Amazon.
11. Publish a good book
One of the attributes of a book that will
be successful is that it must be a good book. All the steps above will help
market you’re your book and reach your target audience, but a good book will
make people read it.
12. Reach out to influencers
In book marketing, nothing will have a
bigger impact on the book than influencers. They market your book through
endorsement.
An influencer can be authors with strong
email lists, bloggers and podcasters. It anyone with an established platform
that will get you noticed when they notice you.
Influencers have a long reach. Identify
those in your niche and reach out to them. Introduce yourself and ask them if
they can help in promoting your book. They will want a free copy to read and
review.
13. Leverage two social media platforms
Using social media to promote your book is
one of the best ways to reach potential readers. There are thousands of people
you can engage with.
One big scare about social media is that a
lot of time is spent trying to get everything done. If you try connecting with
everyone, you will match up with nobody.
When marketing and promoting your book,
you can’t waste time being everywhere and doing all things at once. That’s why
it’s recommended that you pick two social media sites to work with and post
content regularly on them.
14. Reach out to get interviews and podcasts
A podcast and local radio can introduce
you to new readers. It might sound intimidating, but you can pull this off like
a pro if you prepare well.
Look to podcast hosts, local college, or
local radio stations for interviews.
Hosts love interviewing upcoming authors,
so you get surprised at the many offers that will come your way after reaching
out.
Reach out and let them know about your
book and why it might be fascinating to the audience. Consider offering them a
free sample so that they can determine if you would be a good fit.
When you go on, present a good story about
the book and get your audience excited.
15. Connect with book clubs
You can consider local book clubs to
attract new readers. They might have liked your book. Find these groups and
connect with them.
You can attend a meet-and-greet and offer
the readers a free signed book. Also, get your book listed in Facebook Groups
and other groups for readers.
You can also consider paid lists, like
Buck Books. Your book will probably reach tens of thousands of readers.
The post NEW AUTHORS How to Make your New Book Release a Success appeared first on Slaven Vujic.
