WORDS ARE PESKY LITTLE CRITTERS

As a writer, the tools I work with are words (and multiple cups of coffee) but because we all use words all the time, we forget how powerful they are and how sometimes they work in really odd ways. Doubtful?  Well, suppose I say to you the meeting starts at 12.00a pretty straightforward statement. Right?


 How about if I say, I’m sure the meeting starts at 12.00. Think about how the addition of that one word changes the statement. Sure is an unequivocal endorsement, yet put it before a statement and its effect is in fact to cast doubt, making the statement sound less rather than more certain.


Oh yes, words can be pesky little critters!   


 


The post WORDS ARE PESKY LITTLE CRITTERS appeared first on Create Communication / Copywriting / Marilyn Messik.

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Published on August 02, 2012 01:48
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