Workflow for Creating and Marketing Webfiction

Mcoorlim asked:While I’ve dabbled in serial fiction most of my experience (and my day job) is writing novels. How can I adapt my skills from novelist to web serialist in terms of both creative production and marketing?

My reply:

In terms of creative production, the recommended formula for creating webfiction seems to run on a fairly standard model.

The Creative Phase:

Plan out the first two arcs and final arc of your story. Leave the middle vague and flexible.Typical arcs are 40,000 – 60,000 words.Break your first arc down into chapters of 2000-3000 words,...words.Breakflexible.Typical