Why I Self-Publish

Today, Independent Judgment and Introspection, my third self-published book, goes on sale. Why do I self-publish?In 1981, I bought and read a book titled the Self-Publishing Manual by Dan Poynter. I was intrigued but at the time had nothing to publish!In 1993, I submitted to five publishers a proposal and three chapters of a book I had titled “Advertising: Beacon of Capitalism.” One called me and

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