The author’s conundrums…

Most authors hesitate when they first think about publishing, whether it is a traditionally or self-published book. Second thoughts are inevitable. We ask ourselves: Will anyone like my book? Will those who don’t attack me? How much marketing should I do? Will I regret publishing this book?

I posed these questions in 2006 with my first book, Full Medical. With every book since then, they rear their heads like some Greek chorus announcing pending doom. The last general question is the most imp...