Name recognition…

In the book business, some marketing gurus think this is more important than any particular book in an author’s oeuvre. Some people call it an “author’s brand,” as if the author were a CEO of a corporation looking out for the brand name of their products. When authors advertise, I call it PR and marketing. The marketing is for the individual products, and the PR to increase name recognition of the brand and defend it, although advertising gurus will probably take exception to those distinctio...