How Many Coaches Do I Need?
All the best coaches have coaches.
This is the largest point of discrimination between very successful coaches, and great coaches who never really “make it”.
I almost didn’t make it either: even after 12 years of coaching fitness, I adamantly refused to pay an expert to help me with my business. I didn’t realize that I was a hypocrite–my ego wouldn’t let me admit it.
“Yeah, YOU need a coach to help with your fitness…But I don’t need one to help me with business!” Because business is SOOOOO easy, right?
When I finally got a business coach, my business started to grow. My stress started to ebb. I became a better fitness coach, because I was far less distracted by financial problems. I could spend more time with my clients.
A decade later, I own the largest mentorship company in the world for gym owners. Despite millions of dollars in revenue and a worldwide team of geniuses, I still have a business coach. She charges $1400 per hour, and I usually end every call in under an hour. But we solve $30,000 problems on every call: it’s the best investment I can make.
I also have a fitness coach, despite having over two decades of experience in fitness coaching. My fitness program costs over $300 per month. But I don’t waste any time in the gym; I look forward to my workouts; and my mind is clear to do million-dollar work afterward. It’s the best investment I can make in my health.
My CFO is my financial coach. My bookkeeper is my tax coach. My financial planner is my retirement coach.
None of these people are volunteers. All of them get paid a lot for the time they spend. And my return on their attention is always worth 10x what I pay for it.
On the same day I visited my financial advisor, I got an email with an offer for “20 Free Trades!” from my bank’s online stock trading platform. But the price of making trades isn’t in the transaction fee; it’s in the very real threat of losing money. If you invest $10,000 into the stock market every year, and you lose $20,000 on a bad investment, you’ll have to work two more YEARS to make up for the mistake. Likewise, if I make a bad hire, or fail to remove a bad employee, or get too distracted and don’t act on my best path, I could lose tens of thousands of dollars per month.
Consider an investment I made in business mentoring between 2017 and 2018. Dan Martell’s program cost me over $100,000 in fees and travel (that’s USD, friends).
Now, the first reaction of most readers is usually: “WOW! What do you really get for that much money? What can he possibly be telling you that’s worth over $40,000 per year?”
But that’s because most readers don’t have experience with a business mentor. What if we told the story backward? What if you knew that one of my companies went from $260k to $1.8M in revenues over that time? Would you choose to invest $100k to make a $1.5M difference?
Of course you would! And the ONLY investment that can get you this kind of return is coaching.
Now let’s turn to fitness. Measuring only one single variable: my functional threshold power was 187W in October of 2018. This is a metric that’s really only important to cyclists, but it’s a measure of how much work you can put out over a fixed time period. I could use my blood test metrics here too.
After taking the test in October, I hired a coach to make up my workouts, send them to me, track my progress and keep me accountable. In January, my FTP increased to 250W. That’s a massive increase. I’m not a professional cyclist, but I am now powerful enough to call myself a real student of cycling.
For comparison, I spent a glorious summer cycling every day. I rode 1-2.5 hours at least 4x every week. It was hard. My FTP only went up from around 160 to 187. With a coach, I got nearly 5x the improvement in a third of the time. Plus my workouts were FAR shorter, and my kids did them with me, and I wasted no time planning routes or searching for workouts online!
When you understand the power of a coach, you start to ask yourself, “Where ELSE can I find these shortcuts?”
“Where ELSE can I go 8x faster?”
“Where ELSE can I pay a bit of money to shave years of headache and heartbreak off my potential?”
How many coaches do I need? Every single one I can find.
The post How Many Coaches Do I Need? appeared first on Two Brain.
