"When I grew up in publishing in the 1970s, the process and the tools were relatively simple...."

"When I grew up in publishing in the 1970s, the process and the tools were relatively simple. Marketing worked like this: whatever book that Doubleday Bookstore chose to feature in its Fifth Avenue store window (now Prada) usually became a best seller. The Book of the Month Club judges — the Simon Cowells of their day — selected what they considered the very best. We were a small community of authors, editors and agents, and we were on fire."

- Preoccupations - Joni Evans, Treasuring the...