The Overlords of the Overton Window
Facebook, YouTube, and in particular Twitter have been bingeing on banning of late. The targets of these proscriptions have been anything but random: those who do not perform proskynesis before the current gods of the left. This means that conservatives and libertarians are disproportionately affected, but even some who do not fall into those political categories are at risk.
The environment has become so hostile that at least one prominent figure, Instapundit (Glenn Reynolds, a law professor, of all things), has said “you can’t fire me, I quit!” and left Twitter. Others less prominent have made similar decisions, and others have self-censored.
In essence, the operators of social media platforms present a Hobson’s Choice: You can censor yourself, or they will censor you. The end result is the same: systemic biases against expression of certain political, religious, and socio-cultural opinions on the most widely used social media platforms. Twitter, Facebook, and Google are the Overlords of the Overton Window, and largely dictate the range of acceptable public discourse.
The Overton Window has always existed, but what is acceptable to express has heretofore been the result of a more decentralized, emergent process. There was give-and-take. There were actually multiple windows, and entry and exit were easier. There was no centralized authority who could dictate what was acceptable: what was acceptable emerged.
What is disturbing, and positively Orwellian, about the Window today is the aggressive role of an extremely ideological, self-appointed set of censors who face little competition and who largely can control access to the means by which opinion is now expressed. The centripetal force of virtual social networks give exceptional power to those who control access to those networks. By conditioning access on adherence to their views, the psychopaths who control these networks (and tell me honestly that you don’t believe that Zuckerberg and Dorsey are psychopaths) can coerce acceptance of their beliefs. The technology of networks tends towards monopoly, and those who control these monopolies exercise disproportionate control over the expression of opinion, belief, and thought.
That is, traditionally the Overton Window was more consensual. It is now increasingly the dictat of a narrow and insular set of individuals who by the whims of competition in network markets have achieved considerable power.
One of the most explicit examples of how this operates relates to the issue of transgenders–an issue you that probably was so obscure to you that it never penetrated your consciousness until recently. Twitter has recently banned people–including someone who would best be described as a hard-core feminist–for challenging this newly decreed orthodoxy. Twitter has just announced a policy of banning people who “misgender” (e.g., call individuals with testicles “he” though they identify as women) or “deadname” (e.g., use the name Robert to refer to someone born with testicles and named Robert by his parents, but who now identifies as Roberta).
This is revealing on several dimensions. First, it reveals that social media has an Animal Farm-like hierarchy. Female feminists are pretty high up on the hierarchy, but somewhere below transgenders. So if a female feminist transgresses the transgender norm, she becomes a non-person. Better stick to attacking those lower in the hierarchy, like straight white males!
Second, a marginal (and arguably minuscule, in terms of numbers) group is sanctified, and obeisance to that group becomes a litmus test for acceptance, and freedom from attack/banning. Question the sanctified, and you are a non-person, and anathematized.
The marginal and extremely unconventional nature of the group is extremely important to the process. Who cares if you affirm that ice cream is great? But affirming that the extremely marginal and unusual are great does not come naturally, and indeed, it is costly to those of a more traditional bent. It is also costly because it takes some effort to figure out what you are supposed to affirm, especially since it is outside your realm of experience.
But the cost is the point! You have to pay the cost in order to avoid ostracism. To demonstrate your fealty. Bending the knee is deeply symbolic precisely because people naturally rebel against it. Because it is psychically costly. Those with strength of will are ostracized, and those made of softer stuff validate the beliefs of the overlords by worshipping their gods.
This is the way that cults operate. Acquiescing to bizarre beliefs and engaging in bizarre rituals demonstrates fealty to the cult.
And don’t think that this will end when all users of Twitter and Facebook get their minds right and adopt Mark’s and Jack’s dictated opinions regarding transgenders (which are likely purely instrumental). At such point, transgenders become totally useless. Totally. New tests of loyalty and conformity will become necessary. A new group will be sanctified. I shudder to think what it will be, but I guarantee it will happen. And at that time transgenders will become as irrelevant as past causes célèbres, e.g., gays. (Don’t hear much about them anymore, do you? Old news. Hence not useful.)
One often-heard viewpoint expressed by usually conservative and libertarian people is that this is, if not OK, something we have to accept because it is not the government that is imposing restrictions on freedom of expression. These are private individuals in control of private entities.
This is seductive logic, but it is extremely defective because it ignores objective realities.
The concern about government restriction on freedom of speech is that it has a monopoly of force that it can use to overawe and oppress. Further, government restrictions on speech reduce accountability of government, and therefore undermine checks on its power.
We should have similar grave concerns about private individuals and private enterprises that utilize their right to control access to near-monopoly platforms to overawe and oppress. Further, these are intensely political entities whose controlling personalities desire to exercise political power, preferably with limited or no accountability.
The line between public and private that is often drawn here is completely imaginary. No, these are not government entities. But they are entities that desire to exercise great influence over the government, through various means. and to exercise control over individuals in ways governments have only fantasized about. (The symbiosis between Google and the government of the PRC is not an accident, comrades.)
Checking their power is therefore completely consistent with a belief in the primacy of individual liberty. Indeed, given the steady erosion in limits on government, shackling those who exert disproportionate influence on government and the political process is all the more vital to those who champion individual freedom. (This is exactly why Facebook and Twitter and Google should be the LAST entities you want determining what is, and what is not, acceptable political speech, and what is fake news, and why the insistence by politicians that they do so is the bootleggers-and-baptists problem from hell.)
Those who care about individual liberty must strive to reduce the power to coerce, regardless of whether that coercive power is wielded by a government, or an individual, or a non-government entity. Coercion is the thing. Not the identity of the coercer.
Further, as I’ve noted several times before, the classical liberal/limited government tradition has recognized the dangers of private monopoly, and has constrained it through the imposition of open access and non-discrimination requirements. If such requirements are justified for innkeepers and stagecoaches and railroads, they are more than justified for social media platforms, especially given the public goods nature (in the strict economics sense of the term) of their output–something that cannot be said of innkeepers and stagecoaches and railroads.
So, echoing Lenin, what is to be done? One thing is clear: direct approaches are fruitless. If Glenn Reynolds censors himself, that just saves Jack Dorsey the trouble. The end result is the same: Jack wins.
A la Liddell-Hart, Fuller, or Sun-Tzu, an indirect approach is necessary. I’m not sure what that approach should be, but these military thinkers (no, that’s not always an oxymoron) have identified key aspects of it. Identify the enemy’s center of gravity (and we should indeed view these people and companies as our entities). Then don’t attack their strong points, but find their blind spots, their vulnerabilities, and strike at those. Find the back door to the center of gravity.
And in thinking through the problem, don’t get hung up on false distinctions between public and private. This is only to play into the hands of those who want to dominate you.
Craig Pirrong's Blog
- Craig Pirrong's profile
- 2 followers

