Sometimes You Have to Push a Little

Sometimes writers need to do some pushing like this baby elephant is pushed.



Several times in these entries, I've written about the power of
asking for what you want. I recognize there are relationships where we hesitate
to ask. From my experience, if you are professional and straightforward, then
you can push past your hesitation and go ahead and ask.



Several weeks ago I noticed one of my authors posted on Facebook
about having a meal with a high profile television personality. I knew this
author has a forthcoming book to be released next year. I reached out to this
author and encouraged him to ask this television personality for an endorsement
or foreword for his book. In his initial response, he was reluctant because he
had been childhood friends with this person and known her for years. My author
was hesitant to ask for this endorsement. I encouraged this author to move
forward and ask because of the prominence of this person in the marketplace. He
took my advice and I recently heard he had secured this endorsement.



Now with the endorsement in hand, the next question is where it
will be placed in the forthcoming book. My encouragement again to the author is
to ask for it to be prominent on the front cover. I've had authors gather these
endorsements then the publisher puts the words in small type on the back cover
with little promotion gain for the author. Once again I pushed this author to
ask the publisher to get this endorsement on the front cover. If the author is
straightforward and professional with his asking, there is nothing wrong with
giving a little self-protecting push in this process.



Some books have endorsements and some do not. Here's what you
need to know: your literary agent or your publisher or your publicist doesn't
solicit and generate these endorsement. It can happen from those people but it
is rare. The bulk of the endorsements come from the author and the author asking
people for these endorsements. My encouragement is for you to take action to
secure these endorsements because endorsements sell books.



I encourage you to study this article from Jacqueline Marcell about her
self-published book. Why? This author had remarkable endorsements from numerous
well-known celebrities, business people, athletes and others. How did she get
them? Marcell asked—and sometimes she asked over and over to break through and
get them. It's a combination of professionalism and perseverance that makes the
difference in my view. Yet as the author you have to take action in this area.




Recently I was in Nashville with my Morgan James authors.
As an acquisitions editor, I helped these first-time authors get a foreword from
a bestselling and recognized author in their field of expertise. During our
interaction to get the foreword, this author offered to have these new authors
on her forthcoming podcast. The authors reminded me about this generous offer
and had not heard any more about it nor had it been scheduled. My immediate
encouragement was to give them this author's email and encourage them to
follow=up on that offer and book that podcast.



We live in a busy world and the details can get lost in the
process without  follow-up. The offer to appear on a podcast may have been done
at the spur of the moment and without sending a follow-up reminder, the
opportunity may disappear and not happen. As a writer and author, you have to
seize all of these opportunities and follow-up. These actions are a key part of
this business.



What are you gently pushing on to make it happen? Let me know in
the comments below.



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As a writer, sometimes you have to push a little for something to happen.Get ideas in this article from an experienced editor. (ClickToTweet)