Using Amazon Perks More Effectively
Okay, so if you sell books exclusively through Amazon, you know you have these perks you can utilize to help boost sales - chiefly, the Kindle Countdown Deals (KCD) and the free book days.
Once every 90 days, you can choose to discount your books or have them free for up to 7 days. With the discount, the days have to be in a row. With the free, you can sprinkle them around. Every 90 days you can use one or the other, but not both.
I've used the KCD and the free promotions, but probably not to the best of their abilities. And I don't always remember to use them every 90 days.
The sales I had for Project Hermes, Sleeping Ugly, and Blink of an I were built to use up my KCD before my 90 days ran out. It's a use it or lose it kind of thing. You get a whole 'nother 7 days when your clock resets, but you can never get back the days you didn't use. So, I figured, why not use them.
Part of my problem was not keeping good track of when my 90 days were for each of my books. So, yep, built another spreadsheet. (It's what I do.)
As you can see, I've got a line for each of the books (sorted by series), with columns full of dates - when my exclusivity starts, when it ends, and the next one and the next one. I also mark when I've used my perks by putting a solid box around the date I'm currently in. So I can plan accordingly.
The other day, Silver accused me of being organized. I scoffed. Traditionally, I have been about the least organized person I could think of. But, I guess, as I got older and had more time on my hands, I did become organized. Hence the spreadsheets. :shrug:
Being organized has helped a lot with this business part of writing. (Not so much with the writing part of writing. That's still an unorganized mess.) I'm probably still not using all the perks to the best of my abilities - say, getting advertising set up in time for it to be effective - but I'm working on it.
I hope this helps give you some ideas on how to keep track of this stuff. Use it if it helps and if it's no use to you, thanks for reading all the way down to here anyway.
Do you use the perks? Any ideas on how to better utilize them?
Once every 90 days, you can choose to discount your books or have them free for up to 7 days. With the discount, the days have to be in a row. With the free, you can sprinkle them around. Every 90 days you can use one or the other, but not both.
I've used the KCD and the free promotions, but probably not to the best of their abilities. And I don't always remember to use them every 90 days.
The sales I had for Project Hermes, Sleeping Ugly, and Blink of an I were built to use up my KCD before my 90 days ran out. It's a use it or lose it kind of thing. You get a whole 'nother 7 days when your clock resets, but you can never get back the days you didn't use. So, I figured, why not use them.
Part of my problem was not keeping good track of when my 90 days were for each of my books. So, yep, built another spreadsheet. (It's what I do.)
As you can see, I've got a line for each of the books (sorted by series), with columns full of dates - when my exclusivity starts, when it ends, and the next one and the next one. I also mark when I've used my perks by putting a solid box around the date I'm currently in. So I can plan accordingly. The other day, Silver accused me of being organized. I scoffed. Traditionally, I have been about the least organized person I could think of. But, I guess, as I got older and had more time on my hands, I did become organized. Hence the spreadsheets. :shrug:
Being organized has helped a lot with this business part of writing. (Not so much with the writing part of writing. That's still an unorganized mess.) I'm probably still not using all the perks to the best of my abilities - say, getting advertising set up in time for it to be effective - but I'm working on it.
I hope this helps give you some ideas on how to keep track of this stuff. Use it if it helps and if it's no use to you, thanks for reading all the way down to here anyway.
Do you use the perks? Any ideas on how to better utilize them?
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