How to Write A Great Logline/Elevator Pitch

Hey, gang! Over the past couple of months, we've looked at how to create a one sheet and how to write an author biography. Today I'd like examine how to write a great "Logline" or "Elevator Pitch" as it is sometimes known.

First, let's define terms. A Logline is a SHORT, 30-50ish word description of what your story is about. It's sometimes called an "Elevator Pitch" because you can deliver it in the time it takes you to ride an elevator from one floor to the next (if you are ever in an elevator with an agent or editor or movie producer.