Fast-rising fakes

“Authentic” and “real” have driven marketers trying to reach millennial parents, but change is coming.

The word “fake” might attract the next generation of parents.

Fake meat, which uses plant alternatives that look and taste like meat, is growing in popularity among young adults.

Will new moms and dads serve children vegan burgers that sizzle (like meat) on the grill? Serve sushi made from tomatoes?

When preschooler’s play food assortments offer “plant-based alternatives,” we’ll know the shift is real.