Inconsistent Definitions Wreak Havoc on Analytics

Everyone who has lived within the world of analytics has seen cases where different parts of a business have made use of slightly differing definitions of core business metrics. Sometimes these differences lead to only minor and non-material disagreement. At other times, the differences in definition can cause massive divergence of reported results and related actions taken. Organizations must ensure that where differences exist in definitions those differences are either reconciled or clearl...