Newsletters

Memories of France
Trying something new at the moment. The internet seems inundated at the moment with “experts” telling us aspiring authors how to sell more books. I followed Mark Dawson’s posts but decided I could not justify spending roughly £600 on an online course even if the information I learned would jump up my sales by x percent. Cynic that I am, I thought that if everyone followed his advice, then every indie author in the land would be earning thousands every day. Now that just isn’t going to be true, is it?
Seems to me that if it works for one or two authors, that’s great, but don’t expect the same result for everyone who tries the same methods. However – takes deep breath – there is some logic in what he says, so I am cautiously dipping my toe in the pool of newsletters. Sent out an exploratory e-mail to everyone I know whose email address I have on hand. You would think I’d have more than I collected together, but in my naïve days I didn’t keep back-ups and through a PC crash and my natural instinct for paper-tidiness and throwing away anything old (I inherited that trait from my mother; she was a devil for throwing things out. I lost several favourite books that way.) I have only a small number. In a way that is good, for I can build up slowly. It would be soul-destroying to discover that half of the emails were “dead links” or that people didn’t want to know me or my newsletter.
So the introductory has gone out, with no rude replies so far. Now I am exploring Mailchimp on advice from family and friends who all seem to think it is great. It probably is, once I’ve worked my way through it, but right now, it seems so complex it is making my brain ache.