Your Content Should Stand for Something

If you learn about how to do content marketing, you will find a lot of articles, videos, podcasts, etc. that focus on how to get more followers, fans, website traffic, conversions, sales, etc. You will find all kinds of technical information about how to get the most impressions and rankings. The thing most of these articles miss, however, is the advantage of creating content that actually stands for something.

There is a great profile on the outdoors company, REI, in Social Media Examiner, w...