The One Sentence, One Paragraph, One Page Exercise

It is surprisingly difficult to be able to explain what a project is really about while you are working on it.

If you are not careful, you can write and publish an entire book, get it into bookstores, and even have some readers and still have a difficult time explaining what it is.

Worse still, if you don’t take the time to think deeply about your book or your project, it will become about too many things at once. This is the mistake I’ve made with a couple of books already. It makes it extre...