When I think back on all the @#$! I learned in college, a disturbing experiment I learned about in PR 101 floats up: Subliminal Advertising. (Okay, yes, maybe it came to mind because I’m feeling a tad guilty and extremely bloated after devouring by the fistful more than my half of the movie popcorn last night.)
As if Psyco wasn't scary enough . . .
Short History Lesson: This idea of Subliminal Advertising came from a 1957 study by James Vicary, a market researcher who inserted the words "Eat...
Published on June 13, 2018 12:00