Facebook Live for Webinars: Pros and Cons

Yesterday I gave a webinar using Facebook Live for the first time. I’ve used GoToWebinar more than 100 times, but it’s pretty expensive for me to buy it for my personal business. I’ve used Google Hangout (now YouTube Live) as well, but setting up all the email reminders and landing pages is a lot of extra work.

For the last year I’ve been creating short whiteboard videos on Facebook Live and they have had a lot of traction. I’ve gotten a great response on each video and lots of compliments in...