Creating a marketing plan

As a writer, I think a lot about the various stages of writing.

I describe the time spent in these various stages in this way:

Creative Process (the writing, plotting, world-building and character-creation) –  10% of the time.

Editing Process (drafts after the first, grammar and spelling, refining of language and pace, checking character arcs, checking symbol recurrence, refining detail, working with editor and publisher) – 40% of the time

Marketing Process (interacting with publisher, launches and readings, selling books, book fairs, social media, advertising, writing blurbs and press releases) – 50% of the time.

~

I am a planner, a bit surprised to say I have never created a plan for the marketing of my books. So this will be the next step in my writing career.

~

[image error]

[image error]

~

A little research has given me the main ingredients of a Marketing Plan:

a summary for reference – pulls together the main points of the plan and states my marketing goals
identification of customers – who they are and where to find them
development of a unique selling point – a way to separate your product from others
a pricing strategy – price of your product and timing of offers
a distribution plan – how customers will buy from you

~

[image error]

~

In the next few weeks, I will think about and write down these components as they relate to my products: my books and paintings.

~

Have you ever created a marketing plan and did it help you to meet your goals?

~

Copyright Jane Tims 2018