Behind the Scenes Look at Spike Jonze’s Apple Ad

April 2, 2018

My video for you this week actually requires you to click through to this AdWeek article called This Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself. (I’d embed the video, but the original doesn’t appear to be on YouTube or Vimeo). This gives you a behind-the-scenes look at the making-of an Apple HomePod ad (the ad is what I’ve embedded below). To see Jonze working with the various artists (the dancer, the set designers, the choreographers, etc.), and to see how they put the ad together (it uses practical effects, not CGI) is fascinating.

So, watch the ad below, then click the link above and see how it was done.