From Crush It! to Crushing It! What Changed Since My First Book
A lot has changed since I wrote Crush It!, but surprisingly, a lot hasn’t. Anyone who follows me regularly knows she can fast forward through the first ten minutes of my keynote speeches, because I’m just going to repeat the facts of my life and my opinion of the world in pretty much the exact same way that I have been doing for almost a decade. Once those ten minutes are up, though, you never know.
And that’s what I’m going to share in this book—the part of the keynote that changes every six to nine months because that’s how frequently the platforms evolve. I want you to learn the most up-to-date information on how to best leverage the platforms of our digital world to create powerful, lasting businesses and brands.
The biggest difference between my first book Crush It! In 2009 and the one you’re reading now is this: my voice isn’t the only one you’ll be hearing from 
