Content Marketing 2018: Hub + Spoke or Hub + Hub

When I created a blog in 2008, the advice I heard from successful online entrepreneurs was to create a home base where you would post your most valuable content. Then, use social media as the spokes or outposts promoting that content and connecting with others in your niche.

Today things have changed.

Mitch Joel recently named it for me.

Content Marketing has changed. @mitchjoel makes an astute analogy:

2008: Hub (website) + Spokes (social media)
2018: Hub (website) + Hub (social media)

Call...