Why Blogging Is Free

In the summer of 2017 I took The Marketing Seminar online course with Seth Godin. This is an adaptation of a post I wrote in the course forum. It helped clarify my thinking about the purpose of blogging. 

For years now there has been a lot of talk about “monetizing your blog.” The thought is that you blog for free for awhile then eventually you start converting all those blog readers into buyers of your products.

Here are some questions to consider:

What change are you trying to make? How ca...