2 Reasons why entrepreneurs must always be innovative

Firstly, there is competition out there that is trying to take your market share and/or steal your customers (in one way or another). This means that you need to innovate, so as to provide more value to your customers, provide it fast enough so your competitors cannot compete- because you have made them redundant. Therefore, you do not need to compete; you just need to dominate the marketplace and so so unique and offer something so different so as to make your competition irrelevant and not a choice for your customers simply because they do not offer the same thing you do.Additionally, the world changes all the time. Thus, you need ot change and tweak your strategy every 2-4 years, because the world changes and you need to keep up with it. Technology, business, trends, fashion etc. Question of the day: How innovative are you?My Answer: I will soon be starting a podcast where I am interviewing other entrepreneurs, so as to capture more attention and build more relationship capital.Read more in my book: 101 Entrepreneur Mistake and Lessons.Learn more about me: https://www.nantchev.com/Subscribe to me on Youtube: youtube.com/nantchevFollow me on Instagram: https://www.instagram.com/adriannantchev/