Five Big Data Analytics Pitfalls to Be Aware of (And Avoid!)

Many people think that in the age of big data, we always have more than enough information to build robust analytics for almost every situation. Unfortunately, this isn’t the case. In fact, there are situations where even massive amounts of data still don’t enable basic predictions to be made with confidence. In many cases, there isn’t much that can be done other than to recognize the facts and stick to basic analytics instead of getting fancy. However, it is critical to recognize the situati...