Across a crowded room (full of books)

Here's an interesting post by Cory Doctorow on marketing, or as he puts it, "getting people to care about the products of your imagination". The article's focus ends up being on self-publishing, but I think it's relevant for any author, really.

What interested me most (because I approach everything obliquely for some reason) was the first few paragraphs where he described his early bookselling career. I've been a bookseller, too, and he's got his finger on something I often used to feel: the p...