The Consequences of Authenticity

Don’t you think it’s bizarre how we aspire to be natural, and yet to be natural takes an unnatural amount of work?

I recall reading a piece on actress and businesswoman Jessica Alba once, and how she was asked to do a photoshoot for natural skin. Of course, they wanted to plaster all sorts of makeup on her, just to make her look “natural”.

She declined.

I wonder why we feel the need to put masks on, even when the ask is for fewer masks?

There are always things we don’t want – or need – to see...