Branding for Authors—When Do We NEED Marketing & Advertising?

Lost sight of your book because you’ve read to many articles about your brand, platform, social media, advertising and marketing strategy and…Oh my God! Do they expect me to do everything?

Well, yes, unless your publisher expects to sell forty thousand copies overnight. (He won’t. If you’re reading my blog, you won’t.)

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Corporations may need to work all these elements into their brand, but you might not need to. (Image courtesy of The Author CEO)

Kristen Lamb spares you a little stress by breaking down the branding process. What you should do and maybe don’t need to do. Yet.