What’s Wrong With Gamification?

A couple of years ago “gamification” was a hot topic. Product managers of software, apps, and internal company intranets and training programs attempted to take the factors that make games engaging and apply those to non-game digital products. The results have largely been less than successful. In this podcast episode we talk about what makes a game a game, and why gamification fails.

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HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

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