The art of publishing - who has form?

In Robert Calasso's The Art of the Publisher, the author distills to art of publishing to form - the "capacity to give form to a plurality of books as though they were the chapters of a single book".

This is a fascinating concept, particularly applicable in a world where branding is both understood as an art... and almost entirely ignored in the publishing industry. The most overt demonstration of form is, of course, the art and design of covers - and Calasso dedicates many thoughtful pages...