Go-to-Market lessons learnt by Tech Entrepreneurs

I thought of multiple headlines before writing this article. One of them was Marketing mistakes made by tech entrepreneurs. I was all set to write it under this headline until I spoke to Sumeet Mehta, Founder, Cardpe, a merchant aggregator for physical transactions which helps small businesses to accept card based payments. His company went operational in February this year. When I asked him about his marketing approach till now, he said, “Marketing is needed only for products that don’t sell...