How to Effectively Keep In Touch with Prospective Clients

In a previous post, I introduced the idea of “Passive Loyalty” and the likelihood that the majority of your ideal clients are currently working with your competition, but they are indifferent towards them at best.

There are a number of highly-effective ways you can get on the radar of these folks to disrupt the indifference they have towards their current provider.

Before I share some tactics for attracting these ideal prospects in your pipeline, there may be an opportunity within your existi...