Grip your readership

This past week I have been lucky enough to be able to go to Phoenix, AZ, for a scientific meeting, and while there, I was also very lucky to participate in a writing workshop. It wasn’t a fiction writing workshop, though. It was a workshop for translating my scientific research into a friendlier general public statement.

Let’s face it. As a scientist, I was trained to use a lot of passive voice, tons of jargon and to use large, large, large sentences. The end result of this combination are pa...