Prada Movie "Past Forward" Is Content Marketing When You Have A Few Million To Spare

Italian luxury fashion house Prada recently released a short film titled Past Forward The 18-minute film is most definitely big-budget Hollywood, a collaboration between Miuccia Prada and writer/director David O. Russell, acclaimed for his films such as American Hustle, The Fighter, and Silver Linings Playbook. It is content marketing for when you have millions in the budget. Watch the film here.