Just found this gem while cleaning out my inbox.
“It’s easy to see how spending $250 on ads can return the money; it’s much harder to see how hosting dinners pays off.”
Would you say that it is actually not that hard too see how hosting dinner COULD pay off, but people just don’t actually BELIEVE that it would and therefore forgo dinner?
Also, do you see any risk in fetishizing 80/20 analysis like NNT says acadamdia does for the bell-curve?
Brilliant article anyway,
Marc.
Published on November 01, 2016 20:39