The 5 Answers Authors Should Have Before They Come up With a Marketing Plan

 

Book marketing starts before your book is even published. You will need to think about marketing while you are still in the writing process. Here are some things to consider while writing your book:

Target Demographic – Who is your target audience, and how old are these readers?

Location – Where do they buy their books? Do they spend hours on Amazon, in book stores, or on other platforms? If the answer is Amazon, for example, focusing on publishing your content as an e-book might garner the most success.

Word of Mouth – Where do your potential readers discuss books and get recommendations? An adolescent audience might frequent Goodreads, while older readers might be part of book clubs or visit local libraries for new books. These differences should have a large impact on your marketing strategy.

Competition – What other genres and books do they read? Demographic-based bestseller lists can be easily found online. Looking at other books enjoyed by your target audience can help you incorporate elements that seem to interest them into your own writing.

Other Authors – Who else does your audience follow? How do they market their work?

Knowing all of these answers can help you plan a better marketing strategy and learn where you can find your potential readers to inform them about your book.

Need help marketing your book? Contact me for a 20 minute complimentary phone consultation to figure out your next best move:

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