An Introduction to Affinity Marketing — F Your Funnel

Garage based trainer Michelle Woods has built her clientele by not relying on a shotgun marketing approach

Garage Gym Life has some awesome contributors who make this site a great resource for home based athletes. But I freely admit that we don’t know everything. So I scour the web to find the best articles from yesterday and today (I’d get them from the future as well but the DeLorean is in the shop) and bring you the links here. Today’s article comes from author and successful business owner Chris Cooper by way of EliteFTS.com.

Garage gyms don’t have the advantage of walk up traffic.  This is usually by design. You don’t want a bunch of weirdos ogling your clients while they’re trying to focus on getting better.  But, that means you’ve got to be creative about growing your customer base. This is a great article about doing just that. If you want your gym to be successful and your clientele base to grow, you need to take that traditional sales funnel and flip it upside down.

Source: An Introduction to Affinity Marketing — F Your Funnel

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